How do biodegradable materials help your business generate more sales?

Customers buy it not because the product is cheaper, but because they trust the product and the seller. If you think your current product is more affordable, you're totally wrong. Because no matter how cheap your product's price, it's always the higher cost than the fake products price, that's why many end users always choose the higher price products if they afford to buy even though the products look similar.

If you’re a plastic factory, you would definitely want to know how biodegradable materials could help your business get more sales.

1. Biodegradable materials would definitely increase market trust in your brand; trust definitely means sales. Because customers trust you, they would choose your product even though they could find a similar product at a lower price. Why? Because when you replace the plastics with biodegradable materials, you’re telling your customers you’re socially caring, you’re socially responsible, you won’t sell products for profit if they cause harm to the human body, and you won't sell products that cause environmental pollution. This ethical differentiation sets your business apart: because you have higher moral standards, you’re less likely to cheat others (a company with low morality would sell products at a lower price but engage in a lot of cheating), which is why customers would prefer to buy from you.

2. Biodegradable materials will give your customers more trust in the product. Many people said that plastics have no harm to the human body, but if you say that biodegradable materials have no harm to the human body, it is honest. Let’s compare them below:

(a) Biodegradable materials are coming from food resources such as corn, seaweed, cassava, etc. They’re renewable and food-safe, and surely have no harm to the human body. But plastics contain many harmful chemicals and heavy metals, which can cause many illnesses. Plastic manufacturers, especially those making food boxes, juice bottles, and flexible packaging, are making a small profit on their products. Still, people who use them will spend millions of dollars to avoid illness caused by plastic products. (from this, you can see why factories that replace plastics with biodegradable materials have higher morality)

(b) Biodegradable materials will return to nature by degrading into water and carbon dioxide, with no pollution to the environment. However, plastics not only will cause a long period of pollution to the environment but also will disintegrate into microplastics, release harmful chemicals and heavy metals into the soil to damage our ecosystem, far more than that, those harmful elements will continue in the ecological cycle, for example, heavy metals and microplastics may be absorbed by plants, animals, fishes, birds, they will return to our food to cause a lot of harm to the human body again.